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Growing up on TikTok
01 Introduction
What five children and five days of data taught us about the algorithm.
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03 Case Studies
Six children. Five days. The most detailed picture of a child's digital life ever captured.
We followed six young people across five days, tracking every app, every session, and every scroll — then sat with them to show them what the data revealed.
Meet
Noah, 14
"It's a bit brainwashing, if you know what I mean, because when, like, when you've been on it for so long, if you only want to go on it for 20 minutes or whatever, you could just scroll and then just forget, and then it's like 2 hours later."Noah, 14
Noah, 14
Scrolling through his ForYou page on TikTok
He's registered as an adult so he's seeing gambling ads, alcohol ads. Overall XX% of what he sees is commercial content in some way — some very overt and obvious, some hard to tell it's an ad.
Something else that appears a lot in his TikTok diet is highly sexualised content. This is also commercial — all of them are directing you to their OnlyFans or Discord channels where they're trying to sell stuff.